Success Factors In Managing Of International Conferences In Sri Lanka
This study intends to recognize success factors in the managing of international conferences in Sri Lanka. Special emphasis was given to understand the relative usefulness of those working in conference management. The seven hypotheses of the study were formulated based on the conceptual model comprised from seven independent variables. A quantitative online survey questionnaire was used to obtain data from the respondents: professional conference organizers. Hypotheses were tested using statistical methods of regression analysis and one-way ANOVA analysis utilizing SPSS 16.0. All hypotheses were proven by the analyses. Six important success factors and one less important success factor in managing international conferences in Sri Lanka were identified by this study. Stakeholder commitment and attitude, availability of competent human resources, marketing & promotion, financial management, techniques of project management, co-operation and communication among stakeholders are important success factors while leadership is the only less important factor. Stakeholder commitment and attitude was recognized as the most useful determinant for the success of international conferences of Sri Lanka in this context. It was concluded that human factors are more important than technical factors as success factors.
Key Words: Event Management, Event Tourism, Success Factors, MICE tourism, Conference Studies
Bjeljac, Z., PantiÃ„â€¡, M., & FilipoviÃ„â€¡, M. (2013). The role of event tourism strategy of Serbia in strategic planning. SPATIUM International Review, 30, 54 Ã¢â‚¬â€œ 60.
Convention Industry Council (2011). The economic significance of meetings to US economy. Alexandria, VA: Author.
Crouch, G. I., & Weber, K. (2002). Marketing of convention tourism. In K. Weber & K. S. Chon (Eds.), Convention tourism: International research and industry perspectives (PP. 57 -78). New York City, NY: The Haworth Hospitality Press.
Crowther, P., Bostock, J., & Perry, J. (2015). Review of established methods in event research. Event Management, 19 (1), 93-107.
CserhÃƒÂ¡ti, G., & PolÃƒÂ¡k-Weldon, R., (2015). Success factors of international Sporting events in different regions of Europe: Applied Studies in Agribusiness and Commerce Ã¢â‚¬â€œ APSTRACT, Budapest, Hungary: Agroinform.
Dancsecz, G. (2008). Success factors and criteria of international sport event projects (Phd thesis, University of Pannonia, Hungary). Retrieved from https://konyvtar.uni- pannon.hu/doktori/2008/Dancsecz_Gabriella_theses_ en.pdf
Daniel, E. (2016). The Usefulness of Qualitative and Quantitative Approaches and Methods in Researching Problem-Solving Ability in Science Education Curriculum. Journal of Education and Practice, 7 (15), 91-100.
Getz, D. & Page, S. (2016 b). Event Studies: Theory, Research and Policy for Planned Events. Oxon, England: Routledge.
Getz, D. & Page, S. J. (2016 a). Progress and prospects for event tourism research. Tourism management, 52, 593 Ã¢â‚¬â€œ 631.
Getz, D. (1997). Event Management and Event Tourism. New York city, NY: Cognizant Communication.
HernÃƒÂ¡ndez-MogollÃƒÂ³n, J.M., Folgado-FernÃƒÂ¡ndez, J.A., & Duarte, P.A.O. (2014). Event tourism analysis and state of the art. European journal of tourism, hospitality and recreation, 5(2), 83-102.
Ismail, F. B. (2014). The critical success factors of event management: a focus on meetings, incentives, conventions & exhibitions (MICE) in Malaysia (MasterÃ¢â‚¬â„¢s thesis, University of Tun Hussein Onn, Johor, Malaysia). Retrieved from http://eprints.uthm.edu.my/id/eprint/7481/
Jha, K. N., & Iyer, K. C. (2007). Commitment, coordination, competence and the iron triangle. International Journal of Project Management, 25(5), 527 Ã¢â‚¬â€œ 540.
Marais, M., & Saayman, M. (2011). Key success factors of managing the Robertson Wine Festival. Acta Academica, 43 (1), 146-166.
Masterman, G. (2004). Strategic Sports Event Management: An International Approach. Oxford, UK: Elsevier.
Ministry of Economic Development. (2011). Tourism Development Strategy 2011 Ã¢â‚¬â€œ 2016. Colombo, Sri Lanka: Author.
Ministry of Tourism Development and Christian Religious Affairs. (2017). Sri Lanka Tourism Strategic Plan 2017-2020. Retrieved from http://www.sltda.lk/sites/default/files/tourism-strategic-plan-2017-to-2020.pdf
Neuman, W.L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Harlow, England: Pearson.
Rofner, A. (2009). Critical Success Factors of international Sport Events from the Perspective of Project Management (MasterÃ¢â‚¬â„¢s thesis, Umea university school of business, UmeÃƒÂ¥, Sweden). Retrieved from http://www.diva- ortal.org/smash/get/diva2:235168/FULLTEXT01.pdf
Sekaran, U. & Bougie, R. (2010). Research Methods for Business: A Skill Building Approach. New Delhi, India: Wiley India.
SikoÃ…Â¡ek, M. (2012). A review of research in meetings management: some issues and challenges. Academica Turistica, 5(2), 61-76.
Sri Lanka Association of Professional Conference, Exhibition and Event Organizers. (2020). Members: professional conference organizer. Retrieved from https://www.slapceo.lk/ members.html
Sri Lanka Tourism Development Authority. (2016). Annual statistical report 2015. Colombo, Sri Lanka: Author.
Sri Lanka Tourism Development Authority. (2018). Annual statistical report 2017. https://www.sltda.lk/sites/default/files/annual-statical-report-2017.pdf
Tourism Act 2005. (2005, December 02). Retrieved from http://www.sltda.lk/sites/default/files/Tourism_%20Act_%202005_0.pdf
Veal, A. J. (2011). Research Methods for Leisure and Tourism: a practical guide. Harlow, England: Pearson.
World Tourism Organization. (2014). AM Reports, Volume seven Ã¢â‚¬â€œ Global Report on the Meetings Industry. Madrid, Spain: Author.
Yoo, J. J. E., & Weber, K. (2005). Progress in Convention Tourism Research. Journal of Hospitality & Tourism Research, 29(2), 194 Ã¢â‚¬â€œ 222.