Collaborative Learning With Event Industries

Abstract

The events industry has been a growing sector of the Indonesian economy for several years, such as meetings, incentives, conferences, exhibitions, sports, music, and cultural events. The growth in the events industry has created a demand for reliable and skilled human resources which has resulted in the establishment of degree programs in events management such as the S1 Event degree offered by Universitas Prasetiya Mulya (UPM). This degree combines academic management subjects with vocational subjects that are essential for working in the events industry – one such skill is networking skills. To assist students develop their networks and networking skills, collaborative learning with the events industry is crucial. Using a narrative method, this paper describes the collaboration that was developed by the S1 Event degree faculty team at UPM with industry through a customized apprenticeship program. This program enables the S1 Event students to gain practical event management knowledge by planning and operating live-events for a client organisation based on a project brief from the client. The implication of this study is that university education in event management must consider the importance of collaboration with the events industry to improve the networking skills of students.

 

Keywords: Event Management, Event Industries, Networking, Collaboration