MEDAN CUSTOMER PERCEPTION OF INSTANT NOODLE INFLUENCE TOWARDS CUSTOMERS PURCHASE INTENTION
DOI:
https://doi.org/10.19166/%25JAMI%256%252%252022%25Abstract
The purpose of this study is to analysis whether there is any influence of Perceived value towards Customers purchase intention in Wakaka Medan. This research might help other researcher to get more information about this topic. Perceived value is considered as a customer that comparing the benefits to be received with the sacrifice that they made to obtain a product / service which can increase customers purchase intention. For the research design the researcher using quantitative method as the research design The writers using IBM SPSS Statistic 25. The data use in this research are primary and secondary data. For the data analysis method, the writer used descriptive statistic, validity & reliability, normality test, correlation coefficient test, determination test, linear regression test and t test. The result of the normality test shows that the questioner is normally distributed. While the coefficient of correlation test and coefficient of determination test shows that Perceived Value have a weak relationship towards Purchase Intention. After done with the research and analysis, can be conclude that Perceived Value have a weak relationship towards Purchase Intention in Wakaka Medan.
Keywords: Perceived Value, Purchase Intention, Influence between perceived value and purchase intention.
References
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Azzahra, F. (2016). HB Economics Theory. Retrieved from http://eprints.umm.ac.id/29645/2/jiptummb--reaningcan-27925-2-babi.pdf
Bhasin, H. (2018). What is Purchase intention? Retrieved from https://www.marketing91.com/purchase-intention/
Carter, M. (2018). Why Valuing Your Business Can Enhance Its Value. Retrieved from https://www.entrepreneur.com/article/319484
Chen, E. (2018, june 12). What Are Company Values and How to Define Them? Retrieved from What Are Company Values and How to Define Them? web site: https://crewapp.com/c/resources/company-values-define/
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Demirgüneş, B. K. (2015). Relative Importance of Perceived Value, Satisfaction and. International Review of Management and. Retrieved from https://dergipark.org.tr/download/article-file/366721
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Harijanto, G. T. (2015). The Impact of Customers Value Proposition Towards Purchase Intention of Chesa Cup.
INFORMASI, K. (2016). Pengertian Data Primer dan Data Sekunder. Retrieved from Pengertian Data Primer dan Data Sekunder web site: https://www.kanalinfo.web.id/pengertian-data-primer-dan-data-sekunder
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Jargons, B. (n.d.). Primary Data Collection Methods. Retrieved from Primary Data Collection Methods web site: Primary Data Collection Methods
KENTON, M. G. (2019). Coefficient of Determination. Retrieved from Coefficient of Determination website: https://www.investopedia.com/terms/c/coefficient-of-determination.asp
Ko, C.-H. (2019). Exploring the Relationship between Perceived Value and Intention to Purchase in Hotel Restaurants.
Kopp, C. (2019, March). Perceived Value. Retrieved from Perceived Value website: https://www.investopedia.com/terms/p/perceived-value.asp
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Limantara, Y. D. (2017). Pengaruh customers perception terhadap niat beli konsumen melalui multi attribute attitude model pada produk makanan organik.
Lusia Oktaviani, S. (2014). Analisis pengaruh brand image, kualitas produk dan harga terhadap minat beli produk mie instant supermie.
MARSONO, A. D. (2016, september 19). Metode Penilaian Nilai Perusahaan. Retrieved from Metode Penilaian Nilai Perusahaan Web site: https://dosen.perbanas.id/metode-penilaian-nilai-perusahaan/
NAJIB, M. A. (2016, Mei). Analisis Pengaruh Brand Awareness dan Perceived Value terhadapt Keputusan Pembelian. Retrieved from https://ejournal.undip.ac.id/index.php/jspi/article/viewFile/14063/10664
Nicho. (2017, November 28). 5 Teori kebijakan dividen. Retrieved from 5 Teori Kebijakan dividen: http://nichonotes.blogspot.com/2017/11/teori-kebijakan-dividen.html
Nicho. (2017, November 28). Pengertian Kebijakan Dividen dan Jenis Jenisnya. Retrieved from Pengertian Kebijakan Dividen dan Jenis jenisnya: http://nichonotes.blogspot.com/2017/11/pengertian-kebijakan-dividen-adalah.html
nicho. (2018, january 05). Struktur Modal, Mengapa ini Penting ? Retrieved from http://nichonotes.blogspot.com/2018/01/struktur-modal.html
Ondang, J. P. (2015). Influance of Perceived Value and Attitude toawrds Customers Purchase Inteniton to Billy Coffee House at Mega Smart Area Manado. Retrieved from https://ejournal.unsrat.ac.id/index.php/jbie/article/view/10475
Psychology. (2017). Importance of Measurement in Research. Retrieved from Importance of Measurement in Research web site: https://www.ukessays.com/essays/psychology/importance-of-measurement-inside-of-research-psychology-essay.php
Rahab. (2015). Peran Perceived Value dan Kepuasan Pelanggan Dalam Upaya. Retrieved from https://media.neliti.com/media/publications/25114-ID-peran-perceived-value-dan-kepuasan-pelanggan-dalam-upaya-membangun-loyalitas-pen.pdf
Rahayu, M. (2018). Faktor faktor yang mempengaruhi nilai perusahaan. Retrieved from https://media.neliti.com/media/publications/226369-faktor-faktor-yang-mempengaruhi-nilai-pe-59d2eeff.pdf
Ratnaningtyas, G. P. (2019). Factor Influence Purchase Intention towards Hairstyling Industry in Bandung.
Riadi, M. (2017). Pengertian, Jenis dan Cara Menghitung Validitas. Retrieved from https://www.kajianpustaka.com/2017/04/pengertian-jenis-dan-cara-menghitung-validitas.html
S., M. (2016, September). Measures of dispersion. Retrieved from Measures of dispersion website. : https://www.researchgate.net/publication/51743948_Measures_of_dispersion
Sinaga, N. (2018). Yuk, Cicipi Makanan Kekinian di Warung Wakaka Medan. Retrieved from http://medan.tribunnews.com/2018/03/05/yuk-cicipi-makanan-kekinian-di-warung-wakaka-medan
spss, b. (2018). Step By Step to Test Linearity Using SPSS. Retrieved from https://www.spsstests.com/2015/03/step-by-step-to-test-linearity-using.html
Stephanie. (2017). Measurement Variable: Simple Definition & Examples. Retrieved from Measurement Variable: Simple Definition & Examples website: https://www.statisticshowto.datasciencecentral.com/measurement-variable/
Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. Retrieved from https://www.researchgate.net/publication/319998246_Sampling_Methods_in_Research_Methodology_How_to_Choose_a_Sampling_Technique_for_Research
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument. Retrieved from https://www.researchgate.net/publication/319998004_Validity_and_Reliability_of_the_Research_Instrument_How_to_Test_the_Validation_of_a_QuestionnaireSurvey_in_a_Research
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. Retrieved from Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research website: https://www.researchgate.net/publication/319998004_Validity_and_Reliability_of_the_Research_Instrument_How_to_Test_the_Validation_of_a_QuestionnaireSurvey_in_a_Research
Utami, N. W. (2017, November 5). Pengertian dan Faktor yang Memengaruhi Struktur Modal. Retrieved from https://www.jurnal.id/id/blog/2017-pengertian-dan-faktor-yang-memengaruhi-struktur-modal/
Utomo, N. A. (2016, May). Faktor faktor yang mempengaruhi nilai perusahaan. Retrieved from https://www.unisbank.ac.id/ojs/index.php/fe9/article/view/5573/1697
V.Wiratna. (2018 ). In Metodologi Penelitian Bisnis dan Ekonomi (p. 192). yogyakarta .
Winsky, G. (2019). Customer Perceived Value: Understanding What Appeals to the Consumer. Retrieved from Customer Perceived Value: Understanding What Appeals to the Consumer web site: https://aircall.io/blog/customer-happiness/customer-perceived-value/
Younus, S. (2015). Identifying the Factors Affecting Customer Purchase Intention. Retrieved from https://globaljournals.org/GJMBR_Volume15/2-Identifying-the-Factors-Affecting.pdf
AL-Meshal, N. S. (2018). The Impact Of Perceived Value, Quality and Loyalty on Purchase Decision in the Accessories Department: Study on Saudi Females. Retrieved from http://www.eajournals.org/wp-content/uploads/The-Impact-of-Perceived-Value-Quality-and-Loyalty-on-Purchase-Decision-in-the-Accessories-Department.pdf
Anggreni, P. (2015). Pengaruh Perceived Value terhadap Kepuasan Dan Niat Beli Ulang Pelanggan pasar umum ubud. Retrieved from https://www.google.co.id/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=2ahUKEwix2K21tZXhAhXZ7HMBHf3vAoQQFjACegQIBBAC&url=http%3A%2F%2Fjournal.stimykpn.ac.id%2Findex.php%2Ftb%2Farticle%2Fdownload%2F3%2F3&usg=AOvVaw1Q_haojjEOk_Ci2F29PIel
AnswerMiner. (2016). Data Collecting Methods – Primary Data. Retrieved from Data Collecting Methods – Primary Data web site: https://www.answerminer.com/blog/data-collecting-methods-primary-data
Azhari, I. (2018, September). Why Valuing Your Business Can Enhance Its Value. Retrieved from https://idhamazhari.blogspot.com/2018/09/why-valuing-your-business-can-enhance.html
Azzahra, F. (2016). HB Economics Theory. Retrieved from http://eprints.umm.ac.id/29645/2/jiptummb--reaningcan-27925-2-babi.pdf
Bhasin, H. (2018). What is Purchase intention? Retrieved from https://www.marketing91.com/purchase-intention/
Carter, M. (2018). Why Valuing Your Business Can Enhance Its Value. Retrieved from https://www.entrepreneur.com/article/319484
Chen, E. (2018, june 12). What Are Company Values and How to Define Them? Retrieved from What Are Company Values and How to Define Them? web site: https://crewapp.com/c/resources/company-values-define/
Chen, J. (2019). Z-Test. Retrieved from https://www.investopedia.com/terms/z/z-test.asp
Daim Tugrul U, B. A. (2019). Managing Mobile Technologies: An Analysis From Multiple Perspectives. In B. A. Daim Tugrul U, Managing Mobile Technologies: An Analysis From Multiple Perspectives (pp. 59-60). USA.
Daim, T. U. (2019). Managing Mobile Technologies: An Analysis from Multiple Perspectives. In T. U. Daim, Managing Mobile Technologies: An Analysis from Multiple Perspectives (p. 64). USA.
David. (2017). What is the Difference Between Population and Sample? Retrieved from What is the Difference Between Population and Sample? web site: https://www.statisticssolutions.com/what-is-the-difference-between-population-and-sample/
Demirgüneş, B. K. (2015). Relative Importance of Perceived Value, Satisfaction and. International Review of Management and. Retrieved from https://dergipark.org.tr/download/article-file/366721
Econterms. (2019). Understanding Significance Level in Hypothesis Testing. Retrieved from Understanding Significance Level in Hypothesis Testing website: https://www.thoughtco.com/significance-level-in-hypothesis-testing-1147177
Fitriana. (2015). Analisis pengaruh management keuangan terhadap nilai perusahaan pada perusahaan BUMN yang Go Public. Retrieved from http://repository.ump.ac.id/2371/3/BAB%20II_FITRIANA_MANAJEMEN%2715.pdf
Frost, J. (2019). Statistics By Jim. Retrieved from Statistics By Jim website: https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/
Ghasemi, A. (2012). Normality Tests for Statistical Analysis: A Guide for Non-Statisticians. Retrieved from https://www.researchgate.net/publication/248398138_Normality_Tests_for_Statistical_Analysis_A_Guide_for_Non-Statisticians
GUY, M. R. (2019). Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio. Retrieved from Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio website: https://www.mymarketresearchmethods.com/types-of-data-nominal-ordinal-interval-ratio/
Hadiansah, I. (2016). The Influence of Customer Perceived Value toward Customer Satisfaction in Jababeka Golf & Country Club. Retrieved from http://e-journal.president.ac.id/presunivojs/index.php/FIRM-JOURNAL/article/download/334/190
Harijanto, G. T. (2015). The Impact of Customers Value Proposition Towards Purchase Intention of Chesa Cup.
INFORMASI, K. (2016). Pengertian Data Primer dan Data Sekunder. Retrieved from Pengertian Data Primer dan Data Sekunder web site: https://www.kanalinfo.web.id/pengertian-data-primer-dan-data-sekunder
JAJAN, M. (2018, February). Warung Wakaka - Food Factory. Retrieved from https://anakjajan.com/2018/02/02/warung-wakaka-food-factory/
Jargons, B. (n.d.). Primary Data Collection Methods. Retrieved from Primary Data Collection Methods web site: Primary Data Collection Methods
KENTON, M. G. (2019). Coefficient of Determination. Retrieved from Coefficient of Determination website: https://www.investopedia.com/terms/c/coefficient-of-determination.asp
Ko, C.-H. (2019). Exploring the Relationship between Perceived Value and Intention to Purchase in Hotel Restaurants.
Kopp, C. (2019, March). Perceived Value. Retrieved from Perceived Value website: https://www.investopedia.com/terms/p/perceived-value.asp
Laksono, M. A. (2015). Pengertian Minat Beli dan Faktor-faktor yang mempengaruhi menurut ahli. Retrieved from http://adityolaksono26.blogspot.com/2015/03/pengertian-minat-beli-dan-faktor-faktor.html
Limantara, Y. D. (2017). Retrieved from http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20434/19324
Limantara, Y. D. (2017). Pengaruh customers perception terhadap niat beli konsumen melalui multi attribute attitude model pada produk makanan organik.
Lusia Oktaviani, S. (2014). Analisis pengaruh brand image, kualitas produk dan harga terhadap minat beli produk mie instant supermie.
MARSONO, A. D. (2016, september 19). Metode Penilaian Nilai Perusahaan. Retrieved from Metode Penilaian Nilai Perusahaan Web site: https://dosen.perbanas.id/metode-penilaian-nilai-perusahaan/
NAJIB, M. A. (2016, Mei). Analisis Pengaruh Brand Awareness dan Perceived Value terhadapt Keputusan Pembelian. Retrieved from https://ejournal.undip.ac.id/index.php/jspi/article/viewFile/14063/10664
Nicho. (2017, November 28). 5 Teori kebijakan dividen. Retrieved from 5 Teori Kebijakan dividen: http://nichonotes.blogspot.com/2017/11/teori-kebijakan-dividen.html
Nicho. (2017, November 28). Pengertian Kebijakan Dividen dan Jenis Jenisnya. Retrieved from Pengertian Kebijakan Dividen dan Jenis jenisnya: http://nichonotes.blogspot.com/2017/11/pengertian-kebijakan-dividen-adalah.html
nicho. (2018, january 05). Struktur Modal, Mengapa ini Penting ? Retrieved from http://nichonotes.blogspot.com/2018/01/struktur-modal.html
Ondang, J. P. (2015). Influance of Perceived Value and Attitude toawrds Customers Purchase Inteniton to Billy Coffee House at Mega Smart Area Manado. Retrieved from https://ejournal.unsrat.ac.id/index.php/jbie/article/view/10475
Psychology. (2017). Importance of Measurement in Research. Retrieved from Importance of Measurement in Research web site: https://www.ukessays.com/essays/psychology/importance-of-measurement-inside-of-research-psychology-essay.php
Rahab. (2015). Peran Perceived Value dan Kepuasan Pelanggan Dalam Upaya. Retrieved from https://media.neliti.com/media/publications/25114-ID-peran-perceived-value-dan-kepuasan-pelanggan-dalam-upaya-membangun-loyalitas-pen.pdf
Rahayu, M. (2018). Faktor faktor yang mempengaruhi nilai perusahaan. Retrieved from https://media.neliti.com/media/publications/226369-faktor-faktor-yang-mempengaruhi-nilai-pe-59d2eeff.pdf
Ratnaningtyas, G. P. (2019). Factor Influence Purchase Intention towards Hairstyling Industry in Bandung.
Riadi, M. (2017). Pengertian, Jenis dan Cara Menghitung Validitas. Retrieved from https://www.kajianpustaka.com/2017/04/pengertian-jenis-dan-cara-menghitung-validitas.html
S., M. (2016, September). Measures of dispersion. Retrieved from Measures of dispersion website. : https://www.researchgate.net/publication/51743948_Measures_of_dispersion
Sinaga, N. (2018). Yuk, Cicipi Makanan Kekinian di Warung Wakaka Medan. Retrieved from http://medan.tribunnews.com/2018/03/05/yuk-cicipi-makanan-kekinian-di-warung-wakaka-medan
spss, b. (2018). Step By Step to Test Linearity Using SPSS. Retrieved from https://www.spsstests.com/2015/03/step-by-step-to-test-linearity-using.html
Stephanie. (2017). Measurement Variable: Simple Definition & Examples. Retrieved from Measurement Variable: Simple Definition & Examples website: https://www.statisticshowto.datasciencecentral.com/measurement-variable/
Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. Retrieved from https://www.researchgate.net/publication/319998246_Sampling_Methods_in_Research_Methodology_How_to_Choose_a_Sampling_Technique_for_Research
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument. Retrieved from https://www.researchgate.net/publication/319998004_Validity_and_Reliability_of_the_Research_Instrument_How_to_Test_the_Validation_of_a_QuestionnaireSurvey_in_a_Research
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. Retrieved from Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research website: https://www.researchgate.net/publication/319998004_Validity_and_Reliability_of_the_Research_Instrument_How_to_Test_the_Validation_of_a_QuestionnaireSurvey_in_a_Research
Utami, N. W. (2017, November 5). Pengertian dan Faktor yang Memengaruhi Struktur Modal. Retrieved from https://www.jurnal.id/id/blog/2017-pengertian-dan-faktor-yang-memengaruhi-struktur-modal/
Utomo, N. A. (2016, May). Faktor faktor yang mempengaruhi nilai perusahaan. Retrieved from https://www.unisbank.ac.id/ojs/index.php/fe9/article/view/5573/1697
V.Wiratna. (2018 ). In Metodologi Penelitian Bisnis dan Ekonomi (p. 192). yogyakarta .
Winsky, G. (2019). Customer Perceived Value: Understanding What Appeals to the Consumer. Retrieved from Customer Perceived Value: Understanding What Appeals to the Consumer web site: https://aircall.io/blog/customer-happiness/customer-perceived-value/
Younus, S. (2015). Identifying the Factors Affecting Customer Purchase Intention. Retrieved from https://globaljournals.org/GJMBR_Volume15/2-Identifying-the-Factors-Affecting.pdf
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2020-07-08
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