Asia Pacific International Events Management Journal

ASLAG PARUL AS A SIGNATURE COLLEGE FESTIVAL OF THE CITY COLLEGE OF ANGELES: PROMOTING LOCAL CULTURE AND EXCELLENCE IN EVENTS MANAGEMENT

2021-04-17T23:12:45+07:00

One of the global trends is putting emphasis and importance to cultural heritage as an essential element of society. In the City of Angeles in the Philippines, a century-old tradition of lantern making has made a mark in the communityÃ¢â‚¬â„¢s cultural image. The industry of lantern making in the city is highly associated with the Christmas season and the annual Lubenas ning Pasku, a nine-night religious procession of the Catholic in reverence for the birth of Jesus. As a community college, City College of Angeles (CCA) conceptualized a school-based festival to promote and preserve the lantern making tradition of the city. Aslag Parul Festival primarily aims to make students aware and knowledgeable on the lantern making tradition of the community and later make them guardians and transmitters of the culture. This paper aims to present the process of conceptualization, preparations, activities, outputs, challenges, and lessons learned during the premiere of the Aslag Parul Festival. It also aims to present the individual and collective contributions of the stakeholders in producing the said event. This qualitative research utilized several data collection strategies such as interviews, literature and document reviews, observation, and photo and video documentation of the festival. After the pertinent data have been collected, the research shows that 1) all people in charge of all aspects of the event played significant roles and worked efficiently in teams, 2) the festival was composed of two parts Ã¢â‚¬â€œ a) workshops on lantern making and festival dance and b) the festival competition, 3) financial constraints can be addressed by looking and partnering with benefactors, and 4) through collective works, the school community can produce a rich and festive event. It also revealed that the festival as a cultural and extra-curricular event reflects a number of United Nations Sustainable Development Goals. In conclusion, this research affirms that education is one of the most influential social institutions for cultural promotion and transmission. Hence, cultural activities can be innovatively promoted and transmitted through events management.

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Keywords: local culture, school-based event management, cultural promotion

STAGING HERITAGE AND CULTURAL ACTIVITIES / EVENTS AT THE CITY COLLEGE OF ANGELES: EXPERIENTIAL MARKETING TO PROMOTE SENSE OF PATRIMONY AND NATIONALISM

2021-04-17T23:12:45+07:00

This paper presents the crossroads of the heritage tourism, experiential marketing, and cultural promotion and appreciation in an educational setting. The study documented the cultural promotion activities of the City College of Angeles, a community college in Angeles City, Philippines. There are 38 activities included that were organized from 2017 to 2020. These activities were highly experiential more than focused on simply appreciating tangible cultural heritage. An assessment on the impression of the participants was conducted. The study used a 5-point likert scale which was utilized and floated to 60 respondent-participants. The descriptors are 1) technical and organization, 2) platform, 3) relevance of the content, and 4) overall impression. A weighted mean of 3.74Ã‚Â was achieved meaning, Ã¢â‚¬Å“very goodÃ¢â‚¬Â which reveals the overall assessment of the said activities. Although the score reveals a favorable assessment, this still suggests further improvement in the context of delivery of the activities. This paper also shows that heritage tourism and experiential marketing interpose pragmatically in designing and implementing co-curricular activities and events.

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Keywords: heritage tourism, experiential marketing, cultural heritage, cultural promotion and appreciation

Institutionalization of the City College of Angeles Ã¢â‚¬â€œ Center for Academic Events: Highlights of Challenges, Strategies, and Impact to New Normal in Education

2021-04-17T23:12:45+07:00

The study is focused on designing and describing the webinars sponsored by the City College of Angeles Ã¢â‚¬â€œ Center for Academic Events. It assesses the overall impression on the performance and command of the invited resource speaker/s and the organization and delivery of the webinars. Based on the results of the study, the challenges and impact of the webinars on the new normal education are formulated. This study is a combination of qualitative and quantitative types of research. The participants of the webinars are from the entire Philippines. They ranged from a minimum of 150 to a maximum of 500 participants per webinar. They are employed in both public and private higher education institutions and schools catering for basic education (Junior and Senior High Schools). Descriptive statistics, observation, interview, and documentary analyses were used to interpret the data gathered.Ã‚Â Results show that topics presented in the webinars were found to be relevant. The extent to which the content of the webinars matched the announced objectives; the time allocated for discussion, interaction between resource speakers and participants, depth of treatment of the topic, pace of delivery of the webinars, and length of the webinars were adequate. The concepts presented were very useful, the extent to which they acquired new knowledge on pedagogy, resource basedÃ‚Â Ã‚Â learning, instructional design are sufficient, extent to which they acquired skills that were new to them is adequate, and extent to which they found new sources of information and skills are useful in the delivery of instruction. Overall, the webinars guide the current abilities of the participants to use the knowledge and skills that they acquired and learned. The content is at the fingertips of participants, and that unlimited playback is possible since it is recorded.

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Keywords: Challenges, Continuing Professional Development, Transformation, Webinar

Philippine MICE Tourism Post-Covid 19: An Overview of Challenges and Opportunities

2021-04-17T23:12:45+07:00

The unprecedented impact of the novel corona-virus (COVID-19) adversely affected the Philippine Meetings, Incentives, Conventions and Exhibitions (MICE) industry. Optimistic forecasts and expected increases in arrivals and investments in infrastructure were stifled by travel restrictions, involuntary quarantine, and social distancing bringing the industry to a standstill. However, the pandemic offers a unique opportunity to rethink and innovate strategies to transform MICE tourism. Anchored on the value-chain and stakeholder theories, this paper argues that recommendations from stakeholders are critical as the industry pivots into the new normal. Using primary and secondary data, the study reveals that the barriers include limited MICE infrastructure, intermittent internet connectivity, and non-targeted marketing campaigns. On the other hand, the study shows that the Philippines can leverage on its human resources, authentic tourism products, and opportunities for strong collaboration. Although the respondents were limited to a panel of industry experts, the results of this exploratory research resonate with similar studies. Further empirical studies may reveal its feasibility for sustained growth and development in a post-COVID-19 MICE tourism landscape. Moreover, the pandemic may provide the impetus to further strengthen the collaboration and partnership between stakeholders across the MICE value chain.

ASSESSMENT ON EVENT MANAGEMENT SERVICE COMPETENCIES OF SELECTED EVENT MANAGERS IN TAGUIG CITY

2021-04-17T23:12:45+07:00

The aim of the study is to assess the level of events management service competencies of selected event managers in Taguig City, to see if they conform with the standards of Technical Education and Skills Development Authority (TESDA) which utilizes the Mutual Recognition Arrangement (MRA) Competency Based Curriculum National Certificate Level III for Events Management. The study used a quantitative research method that generates numerical data. This research used descriptive research design to describe characteristics of a population or phenomenon being studied. The study used purposive sampling technique which is a type of non-probability sampling that is most effective when one needs to study a certain cultural domain with knowledgeable experts with. Based on the study, the event managers of the selected event companies that was assessed based on the competencies of events management and services in terms of Plan and Develop Event Proposal and Bid, Develop an Event Concept, Develop an Event Program, Select Event Venue and Site, Develop and Update Event Industry Knowledge, Provide On-site Event Management Services, Develop and Update Knowledge on Protocol and Manage Contractors for Indoor Events was competent. The research focused only on the events managers and their clients in selected event companies in Taguig City.

Keywords: events management, competency-based, event concept, event industry, event manager

TAGUIG CITY MELON FESTIVAL AS A DRIVER OF LOCAL TOURISM PROMOTION

2021-04-17T23:12:45+07:00

The purpose of this study is to measure the level of awareness on Melon Festival of the community in promoting Tourism of Taguig City. Awareness is the ability to directly know and perceive, to feel, or to be cognizant of events. It also describes as a state wherein a subject is aware of some information when that information is directly available. Descriptive quantitative research method was used in this study. It involves the description of the festival and locale, recording of data gathered from initial interview, analysis and interpretation of results based on the survey questionnaires and composition for processes of phenomena. The study dealt directly to the local community of selected barangays in Taguig City. The population of this study includes farmers, barangay officials and residents. The total population was sampled using the SlovinÃ¢â‚¬â„¢s formula and proportional stratified sampling. There were 450 respondents taken from the total population. Based on the findings derived from this study, the following conclusions were drawn, findings showed that the three groups of respondents were moderately aware about Melon Festival. Based on the data gathered, they were agreed that the reason why they attend festivals is because they want to experience the culture of oneÃ¢â‚¬â„¢s place followed by the reason that they are interested in performances, excitement to the event, venue for social interaction and escape. There are more female attendees compare to male attendees and most of them are young teenagers age ranges from 18 and below. Local festivals are increasingly being used as instruments for promoting tourism.

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Collaborative Learning With Event Industries

2021-04-17T23:12:45+07:00

The events industry has been a growing sector of the Indonesian economy for several years, such as meetings, incentives, conferences, exhibitions, sports, music, and cultural events. The growth in the events industry has created a demand for reliable and skilled human resources which has resulted in the establishment of degree programs in events management such as the S1 Event degree offered by Universitas Prasetiya Mulya (UPM). This degree combines academic management subjects with vocational subjects that are essential for working in the events industry Ã¢â‚¬â€œ one such skill is networking skills. To assist students develop their networks and networking skills, collaborative learning with the events industry is crucial. Using a narrative method, this paper describes the collaboration that was developed by the S1 Event degree faculty team at UPM with industry through a customized apprenticeship program. This program enables the S1 Event students to gain practical event management knowledge by planning and operating live-events for a client organisation based on a project brief from the client. The implication of this study is that university education in event management must consider the importance of collaboration with the events industry to improve the networking skills of students.

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Keywords: Event Management, Event Industries, Networking, Collaboration

Success Factors In Managing Of International Conferences In Sri Lanka

2021-04-17T23:12:45+07:00

This study intends to recognize success factors in the managing of international conferences in Sri Lanka. Special emphasis was given to understand the relative usefulness of those working in conference management. The seven hypotheses of the study were formulated based on the conceptual model comprised from seven independent variables. A quantitative online survey questionnaire was used to obtain data from the respondents: professional conference organizers. Hypotheses were tested using statistical methods of regression analysis and one-way ANOVA analysis utilizing SPSS 16.0. All hypotheses were proven by the analyses. Six important success factors and one less important success factor in managing international conferences in Sri Lanka were identified by this study. Stakeholder commitment and attitude, availability of competent human resources, marketing & promotion, financial management, techniques of project management, co-operation and communication among stakeholders are important success factors while leadership is the only less important factor. Stakeholder commitment and attitude was recognized as the most useful determinant for the success of international conferences of Sri Lanka in this context. It was concluded that human factors are more important than technical factors as success factors.

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Key Words: Event Management, Event Tourism, Success Factors, MICE tourism, Conference Studies